AI, or artificial intelligence, what is it? It is a logical and automated process. It usually relies on an algorithm and can perform well-defined tasks. …
Innovation and Media: The Revolutionary Impact of AI
The Evolution of Television Advertising in the USA: Towards Interactive and Engaging Formats
Dive into the Interactive TV Advertising Trends reshaping the future of media. This in-depth exploration unveils how innovative formats are transforming how brands connect with audiences. …
How is technology redefining the media landscape?
In a world that is constantly evolving, the television landscape is no exception. Consequently, the digital revolution has brought significant changes. We have moved from …
Connected TV redefines the advertising landscape and transforms the television market
By 2023, connected TV (CTV) had emerged as a growing force, despite challenging economic times, particularly with price inflation. According to MNTN, CTV’s global advertising …
CTV: A trend to watch
CTV is an essential trend to follow in the world of TV advertising. With the rapid evolution of technology and media consumption habits, connected TV …
Media Mix Modeling: the essential tool for maximizing advertising ROI
Media Mix Modeling, also known as MMM, is an analytical method that measures the impact of each marketing channel used in an advertising or communications …